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Abstract

Diversity in the managerial workforce in construction is limited, with a shortage of talent in the industry and the demand projected to grow over the next ten years. The challenge of attracting and retaining managerial talent is exacerbated for trade contractors as they have historically promoted management from the trades. This study explored differences, based on ethnicity, when it comes to factors that attract and retain managerial talent in electrical construction. Data was collected through a nationwide survey of management employees of electrical contractors. It was found that while some factors were influential for all ethnic groups, certain factors became more or less influential for minorities. Recommendations are made for more effective minority recruitment and retention in electrical construction. Specific factors are reported as well as conclusions drawn from the body of data collected.

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