NAHB Production Home Competition as a Learning Tool towards Incorporating Business Skills in Construction Management Programs

Authors

George Berghorn, Michigan State UniversityFollow
Chandler Jones, Michigan State UniversityFollow
M.G. Matt Syal, Michigan State UniversityFollow

DOI

10.34068/aic.50.01.04

Abstract

There is a growing realization in the construction industry that the traditional focus of Construction Management (CM) education on technical competencies (such as scheduling, estimating, and construction methods) is insufficient in preparing graduates to meet the strategic and leadership demands of the modern construction profession. A successful construction company requires more than project execution; it demands expertise in business development, financial management, marketing, risk management, and organizational leadership. The disparity between the technical and business aspects of CM education has produced graduates who may succeed in project management yet find it challenging to engage with comprehensive business operations.

This study analyzed the present condition of CM education and its alignment with industry demands, utilizing the NAHB Production Homes Competition as a case study. The authors analyzed ten accredited CM programs, surveyed past NAHB competition participants, and conducted follow-up interviews to identify key deficiencies in CM education.

The NAHB competition serves as a useful model for applying business-focused learning in a real-world context, but its effectiveness is limited without sufficient academic support. This research indicates that whereas technical skills are prioritized, business and leadership abilities are often insufficiently cultivated. It emphasizes that CM programs must move beyond technical skill development to equip students with the leadership and business competencies necessary for success in the competitive and evolving construction industry. Key recommendations include revising Student Learning Outcomes (SLOs), creating related courses focused on business acumen, and incorporating the revised SLOs with experiential learning opportunities such as the NAHB competition.

Recommended Citation

Berghorn, George; Jones, Chandler; and Syal, M.G. Matt (2026) "NAHB Production Home Competition as a Learning Tool towards Incorporating Business Skills in Construction Management Programs," The Professional Constructor: Vol. 50: No. 1, Article 4.
DOI: 10.34068/aic.50.01.04
Available at: https://open.clemson.edu/aic-journal/vol50/iss1/4