Blood and Gore on the Information Campaign

Authors

Rodolfo N. Salcedo, City of Milwaukee, Wisconsin

Volume

12

Issue

2

Abstract

Many Extension professionals look to public service information campaigns as a major method of message dissemination. This author says that discouraging results may occur through the heavy reliance on public service campaigns for changing knowledge, attitudes, and behavior of the intended audience. He provides evidence to show that a variety of channels are more useful than public service mass media alone for affecting behavioral change.

Recommended Citation

Salcedo, R. N. (1974). Blood and Gore on the Information Campaign. The Journal of Extension, 12(2), Article 2. https://open.clemson.edu/joe/vol12/iss2/2