Consumers' Impact on Environmental Marketing

Authors

Brenda J. Cude, University of Illinois at Urbana-Champaign

Volume

31

Issue

1

Abstract

Consumers have demonstrated a willingness to buy products and packaging with recycled content and pay more for more environmentally conscious choices. Yet, they are ill-equipped to sort through the maze of advertising claims to determine an appropriate choice. Standardization of terms and claims could help consumers make decisions.

Recommended Citation

Cude, B. J. (1993). Consumers' Impact on Environmental Marketing. The Journal of Extension, 31(1), Article 19. https://open.clemson.edu/joe/vol31/iss1/19