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The $11 Nutrition Challenge

Volume

31

Issue

2

Abstract

Each well-run event not only impresses the immediate participants, but also serves as an opportunity to develop a multitude of stories directed to relevant media vehicles and audiences. These were exactly the outcomes Illinois Cooperative Extension staff aimed for in initiating the $11 Nutrition Challenge. Since 1989,the event has been conducted in eight counties with the leadership and involvement of more than 240 staff and volunteers. As a result of participating in the challenge event, key opinion leaders in the counties were more aware of nutrition and hunger issues and Extension's role in addressing them through education.

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