Gaining "Repeat Customers" for Extension

Authors

Barbara M. O’Neill, Rutgers Cooperative Extension

Volume

31

Issue

2

Abstract

A marketing principle called "the lifetime value of a customer" says it's easier to sell to someone who has used your product or service before than to someone who doesn't know you. Extension's "product" is research-based information and our "repeat customers" are clients who come back to subsequent educational programs after being satisfied with their first. This article describes an application of this principle.

Recommended Citation

O’Neill, B. M. (1993). Gaining "Repeat Customers" for Extension. The Journal of Extension, 31(2), Article 20. https://open.clemson.edu/joe/vol31/iss2/20