Survival Depends on Reaching Influential Audiences
Volume
31
Issue
3
Abstract
Image has two components: awareness and favorability. A lingering attitude exists among some faculty members, administrators, and land-grant communicators against marketing their organizations and especially against image building. ...survival depends on reaching those "influential audiences."
Recommended Citation
Jenkins, D. (1993). Survival Depends on Reaching Influential Audiences. The Journal of Extension, 31(3), Article 11. https://open.clemson.edu/joe/vol31/iss3/11
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