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The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

Volume

32

Issue

2

Abstract

Behaviorism has become so widely accepted that we no longer question its pervasive influence in the family, in our work, or in education. The heart of behaviorism is: Do this and you'll get that. Yet, Kohn points out that the wisdom of this approach has rarely been challenged. Kohn's latest book takes on the behaviorist approach, revealing its weaknesses and problems as evidenced in the research.

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