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Effective Public Relations in Extension

Volume

32

Issue

3

Abstract

Communicating the impacts and accomplishments of Cooperative Extension programs is vital for the continued support of these programs by legislators, community leaders, and the general public. This article outlines the steps which one county office followed in developing and implementing a proactive public relations program, which resulted in a 116% ($75,000) increase in local support for the office. Included in the article are some simple, low-cost ideas which almost any county Extension office could implement.

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