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Using Community Access Cable in an Extension Parenting Education Program

Volume

33

Issue

2

Abstract

Broadcasting parent education programs via community access cable channels can be an effective means of reaching parents with information. Utah State University Extension formed partnerships with community groups and local cable providers to develop and air programs on teen sexuality and substance abuse prevention. A follow-up survey found general community support for the broadcast format and program content. The findings also suggest a successful broadcast must be preceded by extensive advertising. Community collaboration to create local productions can strengthen support, build community ownership, and improve the overall effectiveness of this type of educational effort.

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