Volume
33
Issue
3
Abstract
What comes to your mind when you think of a farmer? According to results from a series of focus groups, Iowa middle school students often think of an old man, dressed in overalls, smelling dirty, and chewing on a straw. Though farmers were considered important by urban and rural participants, urban youth had little interest in agricultural careers. In fact, all participants equated agriculture with farming rather than the wider industry. These results, though not statistically representative, indicate that those who wish to communicate with Iowa youth should not assume a wide base of awareness about or interest in agriculture.
Recommended Citation
Holz-Clause, M., & Jost, M. (1995). Using Focus Groups to Check Youth Perceptions of Agriculture. The Journal of Extension, 33(3), Article 19. https://open.clemson.edu/joe/vol33/iss3/19
