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Instrument Development for Low Literacy Audiences: Assessing Extension Program Personnel Teaching Effectiveness

Volume

35

Issue

1

Abstract

Performance evaluation plays an important role in providing feedback for self improvement and in assisting administrators with personnel decisions. The main purpose of the study was to develop an appropriate evaluation instrument to be used by low literacy audiences for the assessment of Extension program personnel teaching effectiveness. After content and face validity checks, a nine-item instrument using a pictorial scale and an open-ended statement were selected for the instrument. Items selected reflected six dimensions of teaching: learning, enthusiasm, organization, group interaction, individual rapport, and overall. The low literacy instrument confirms Extension administration's views of serving a wide variety of audiences.

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