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Usefulness of Extension News to DTN Subscribers

Volume

36

Issue

1

Abstract

The purpose of the study was to help evaluate the effectiveness of a twice-weekly news service that the University of Minnesota Extension Service provides to Data Transmission Network/Farm Dayta (DTN). A telephone survey of a random sample of 125 Minnesota DTN subscribers resulted in 92 useful responses. Over 8,000 Minnesota farm families and agribusiness firms regularly retrieve the stories. Furthermore, 82 percent of the respondents found the information "somewhat useful" or "very useful." This service appears to be effective and efficient (the organization incurs no production or out-of-pocket expense).

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