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Factors Influencing Adoption and Educational Outreach of Integrated Pest Management

Volume

36

Issue

3

Abstract

Surveys of tree fruit and small grains producers were undertaken to assist the Utah IPM Program with more effectively targeting its outreach efforts. Some differences in responses of the two grower groups can be explained by grower background and past intensity of Extension IPM outreach efforts. The survey revealed that greater consideration should be given to grower background (part-time versus full-time, farm size, market destination), perceptions of pest problems, current use of IPM, and preferences for educational formats.

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