5-A-Day Roadside Market Project

Sharon L. Mader, Ohio State University ExtensionFollow

Volume

Issue

Abstract

The 5-A-Day Roadside Market project was the outcome of a survey conducted by a county Extension staff to provide information requested by customers at local roadside markets. Twenty roadside market operators agreed to participate in the project and received 40,000 free fact sheets to distribute to their customers and 5-A-Day posters to display in their markets. This project was a marketing technique to increase consumer awareness of eating five servings of fruits and vegetables to help prevent health problems.