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Volume

37

Issue

1

Abstract

A survey of 209 businesses of Immokalee, Florida was undertaken by 51 students in an effort to increase constructive youth involvement in the community. In view of the recommendations of local leaders and published information, the project involved eight principal and sequential activities: creating an Immokalee business directory; developing a survey; learning elementary statistics; learning and practicing survey techniques; understanding and doing public relations and promotions; making and keeping interview/survey appointments with businesses; presenting results; and conducting pre- and post-test evaluation of student participants. Benefits of the study accrue to the business sector, the schools, the students, and the community at large. The project is reviewed focusing on the role of the students.

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