Volume
37
Issue
6
Abstract
Defining the customer in terms of wants, needs and desires is essential if Extension personnel are going to successfully deliver educational programs to their clientele. Defining whom the customer is in respect to what commodities are produced and how the customer prefers to receive information are two important criteria for the success of educational offerings. Data base management programs coupled with data collection tools can allow Extension personnel to do program marketing and reporting to the stakeholder.
Recommended Citation
Bazik, M., & Feltes, D. (1999). Defining Your Customer Profile - An Essential Tool. The Journal of Extension, 37(6), Article 7. https://open.clemson.edu/joe/vol37/iss6/7
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