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Volume

38

Issue

1

Abstract

To augment the educational opportunities in a program called Dairy Management and Profitability (Dairy-MAP), a Web site was developed for dairy producers, agribusiness personnel, and educators. The Web site had more than 10,000 users from 1995 to 1998. In 1998, a voluntary survey was conducted on the Web site to gather information about users and educational impact. Less than 10% of the site users completed the survey. Only 26% of the Dairy-MAP program participants visited the Web site. A majority of the users (71%) were from the United States, and nearly half (45%) from educational institutions. About half (49%) of the site users indicated that they frequented the site occasionally. Results of the limited number of users in this survey indicated that the Web site was not an effective way to supplement educational workshop materials for most of the program participants.

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