Volume
38
Issue
5
Abstract
Extension is rapidly being drawn into a competitive knowledge marketplace. This article looks at why and proposes a way to meet the resulting new audience expectations. Technology and escalating audience demands for anytime/anyplace access conspire to place Extension--a large, traditional organization--at a disadvantage. The authors propose a new and distinct virtual Extension competitor designed to meet dot.com's head on: e-CES. As Tom Peters says, "Become distinct, or become extinct."
Recommended Citation
King, D. A., & Boehlje, M. D. (2000). Extension: On the Brink of Extinction or Distinction?. The Journal of Extension, 38(5), Article 2. https://open.clemson.edu/joe/vol38/iss5/2
COinS
