Volume
38
Issue
5
Abstract
In Pennsylvania, surveys were used to identify and rank public concerns regarding animal agriculture. Educational materials were developed to address the identified concerns, primarily food safety and environmental issues. To evaluate the materials developed, focus group discussions were conducted. The objectives were to determine if these materials adequately address the concerns, to identify target audiences, and to assess possible methods of dissemination. Participants included members of the public, teachers, and livestock producers. The discussions resulted in data that more than adequately met the stated objectives. They also provided valuable insight into the perceptions and attitudes of both livestock producers and non-farming participants.
Recommended Citation
Nordstrom, P. A., Wilson, L. L., Kelsey, T. W., & Maretzki, A. N. (2000). The Use of Focus Group Interviews to Evaluate Agriculture Educational Materials for Students, Teachers, and Consumers. The Journal of Extension, 38(5), Article 7. https://open.clemson.edu/joe/vol38/iss5/7
