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Volume

38

Issue

6

Abstract

Developing and maintaining ag education programs for agricultural product retailers and service providers can be an important niche for university Extension programs. Extension programs at the University of Minnesota have targeted this audience for several years and conducted a survey to learn about this audience and Extension's impact. Results from this specific audience indicate that Extension programs have positive agronomic and environmental impact, but that all programming issues are not superior to programs offered by other organizations. Respondents indicated that their attendance was determined based on topics and speakers, whereas specific sponsor and cost of the program were the lowest rated factors. Extension programming, especially by state Extension faculty, can have its greatest educational impact when its creators partner with companies, associations, and agencies to target ag professionals who will be able to best use or transfer the information.

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