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Preferred Information Delivery Methods of North Carolina Forest Landowners

Volume

45

Issue

5

Abstract

The choice of information delivery method used by an Extension educator may have serious consequences for program effectiveness. Some fear that using one information delivery method may alienate those who prefer another. Through a mail survey of forest landowners, the study reported here identified five distinct groups based on their information delivery method preferences. The study also identified associations between delivery method preferences and socio-demographics, land ownership, and management experience of landowners. Connecting these characteristics with landowner preferences for information delivery methods allows Extension educators to identify delivery methods that are most likely to be effective in reaching this audience.

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