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Volume

45

Issue

5

Abstract

Research documents the importance of engagement between universities and potential learners. Yet more studies are needed to determine community engagement efficacy with underserved communities, especially English Language Learners. This article shares the importance of using various types of engagement. For instance, multicultural students hired by the University of Minnesota Extension INFO-U answer service to work in their respective communities worked with advisory boards, made community visits, and conducted focus groups. All affected the number of INFO-U's callers and Web visitors. Some groups were more likely to use INFO-U's services after engagement. For others, automation was not a cultural fit.

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