Search for Consistency

Jack C. Everly, University of Illinois

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Abstract

Some people actively seek information while others avoid it or seem indifferent. According to a current psychological theory, the need for information is related to a person's search for consistency in his life with regard to his perceptions, beliefs, attitudes, and actions. By understanding this search for consistency, Extension personnel will be better able to meet their clients' need for information. The author gives hypothetical examples to illustrate research findings regarding a person's active search for information, his need for certain facts, and his avoidance of some information.