Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce

Authors

Amy J. Chamberlin, Cornell Cooperative Extension of Schoharie and Otsego CountyFollow
Kathleen M. Kelley, The Pennsylvania State UniversityFollow
Jeffrey Hyde, The Pennsylvania State UniversityFollow

Volume

51

Issue

2

DOI

10.34068/joe.51.02.32

Abstract

Mid-Atlantic urban consumers were surveyed on their fruit and vegetable purchasing behaviors and their knowledge of produce grown in the region. Consumers were generally unaware of what produce is grown in the mid-Atlantic and during what months they are harvested. Additionally, differences pertaining to number of produce items purchased were exhibited based on demographic characteristics. Extension educators are advised of these trends as a basis to develop marketing and consumer educational efforts.

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Recommended Citation

Chamberlin, A. J., Kelley, K. M., & Hyde, J. (2013). Mid-Atlantic Consumer Purchasing Behavior and Knowledge of Locally Grown and Seasonal Produce. The Journal of Extension, 51(2), Article 32. https://doi.org/10.34068/joe.51.02.32