"Researching and Communicating Environmental Issues Among Farmers and R" by Roslynn G. Brain, Tracy A. Irani et al.
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Volume

51

Issue

3

DOI

10.34068/joe.51.03.22

Abstract

The research reported here explored environmental terminology and scale use with farmers/ranchers, and the article provides tips for Extension educators in communicating with these audiences. Following analysis and critique of various environmental scales by six cattle ranchers, a revised environmental scale was developed and tested as a predictor of conservation behavior. A mail survey was administered to 1,000 ranchers, and a 60.2% response-rate was received. Results offer recommendations in measuring environmental identity as well as insight to perceptions of terminology related to environmental issues by farmers/ranchers.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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