Smart Yard, Healthy Gulf: Using Community-Based Social Marketing to Educate Gulf of Mexico Residents on Proper Lawn Care Practices

Authors

Stacy J. Ray, Independent ContractorFollow
Jack Wilbur, Social Marketing Consultants, Inc.Follow
Lee S. Yokel, Gulf of Mexico AllianceFollow
LaDon D. Swann, Auburn Marine Extension and Research CenterFollow

Volume

51

Issue

3

DOI

10.34068/joe.51.03.08

Abstract

Smart Yard, Healthy Gulf is an environmental stewardship campaign that uses community-based social marketing to educate homeowners on lawn care practices and residential nutrient runoff. The goal is to change homeowners' behavior regarding lawn care practices using simple, easily remembered messages that guide them on timing of fertilizer applications. Most Smart Yard, Healthy Gulf participants are middle class homeowners living in the Gulf of Mexico region who maintain their own lawns. The campaign is a collaborative effort with the Mississippi-Alabama Sea Grant Consortium, the Gulf of Mexico Alliance, and the Cooperative Extension Services in the five Gulf of Mexico States.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Ray, S. J., Wilbur, J., Yokel, L. S., & Swann, L. D. (2013). Smart Yard, Healthy Gulf: Using Community-Based Social Marketing to Educate Gulf of Mexico Residents on Proper Lawn Care Practices. The Journal of Extension, 51(3), Article 8. https://doi.org/10.34068/joe.51.03.08