Effective Use of Facebook for Extension Professionals

Authors

Mark Mains, University of KentuckyFollow
Brooke Jenkins-Howard, University of KentuckyFollow
Laura Stephenson, University of KentuckyFollow

Volume

51

Issue

5

DOI

10.34068/joe.51.05.26

Abstract

As the use of social media increases, Extension is challenged to stay relevant with cliental by using digital tools. This article illustrates how Facebook can be part of Extension's repertoire of methods for communication, program implementation, education, and marketing. This allows professionals to build social networking capacity with their cliental online and transfer that social capital to the off-line world. The capacity of Facebook users to develop Groups and Pages allows those with specific interests to connect for education, sharing, and socialization. Extension professionals should consider the opportunities provided by Facebook and how it can affect their program delivery.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Mains, M., Jenkins-Howard, B., & Stephenson, L. (2013). Effective Use of Facebook for Extension Professionals. The Journal of Extension, 51(5), Article 26. https://doi.org/10.34068/joe.51.05.26