Using Prompts in Extension: A Social Marketing Strategy for Encouraging Behavior Change

Authors

Laura Sanagorski, University of FloridaFollow

Volume

52

Issue

2

DOI

10.34068/joe.52.02.33

Abstract

Extension educators are encouraged to focus more on changing behaviors over increasing knowledge as measures of program success. Prompts are a proven social marketing strategy to encourage behavior change. This article provides a basic overview for using prompts in Extension.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Sanagorski, L. (2014). Using Prompts in Extension: A Social Marketing Strategy for Encouraging Behavior Change. The Journal of Extension, 52(2), Article 33. https://doi.org/10.34068/joe.52.02.33