"Website? Video? Facebook? Mobile App? One Group's Experience Developin" by Stefan Sutherin, Kevin A. Lombard et al.
  •  
  •  
 

Volume

53

Issue

1

DOI

10.34068/joe.53.01.08

Abstract

The Center for Landscape Water Conservation, a resource for homeowners and industry professionals in New Mexico and west Texas, features a primary website, a portal, with unique content on YouTube, iTunes U, Picasa, Facebook, and a mobile app. The portal was evaluated on content, usability, interactivity, and marketing. The final survey indicated a high user-satisfaction rate. The portal has 2,100 unique visitors, and the YouTube channel, at a third the cost, has 55,000 views. The mobile app has 6,500 downloads. The cost-benefit outcomes are instructive in guiding Extension educators on how to best reach their target audience using digital-based resources.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Plum Print visual indicator of research metrics
PlumX Metrics
  • Usage
    • Downloads: 131
    • Abstract Views: 57
  • Captures
    • Readers: 16
see details

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.