Using Commitment as a Tool to Promote Behavior Change in Extension Programming

Authors

Emmett Martin, University of FloridaFollow
Laura A. Warner, University of FloridaFollow

Volume

53

Issue

4

DOI

10.34068/joe.53.04.32

Abstract

Social marketing is an approach used to encourage behavior change among a specific target audience. Social marketing offers a number of tools, and Extension programming that targets behavior change could improve outcomes by incorporating the commitment tool. Commitment has been effective in natural resources campaigns that encourage sustainable behavior change. This article discusses the concept of commitment and different ways that this social marketing strategy can be used to promote behavior change through Extension programming.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Martin, E., & Warner, L. A. (2015). Using Commitment as a Tool to Promote Behavior Change in Extension Programming. The Journal of Extension, 53(4), Article 32. https://doi.org/10.34068/joe.53.04.32