Using Facebook Advertising to Connect with Extension Audiences

Authors

Glenn D. Israel, University of FloridaFollow
Ruth H. Borger, University of FloridaFollow
Kelly Greer, UF/IFAS Extension Orange CountyFollow
Susan Kelly, North Carolina State UniversityFollow
Keri Leymaster ByrumFollow
Jennifer Pelham, University of FloridaFollow
Norma Samuel, University of FloridaFollow
Lloyd O. Singleton, University of FloridaFollow
Robert H. Wells, University of FloridaFollow
Timur Momol, University of FloridaFollow

Volume

53

Issue

4

DOI

10.34068/joe.53.04.07

Abstract

There is considerable interest in using social media to reach Extension audiences. The study's main objective was to assess the effectiveness of Facebook promotion and event advertising on creating new client contacts as measured by "Likes." The results show the fan base for each county increased slowly prior to and following the Facebook ad, while it increased more rapidly during the advertisement period. Thus, Facebook advertising appears to be an effective tool to increase awareness of Extension Facebook pages. Extension professionals should consider investing in Facebook advertising to expand their fan base.

Creative Commons License

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Recommended Citation

Israel, G. D., Borger, R. H., Greer, K., Kelly, S., Leymaster Byrum, K., Pelham, J., Samuel, N., Singleton, L. O., Wells, R. H., & Momol, T. (2015). Using Facebook Advertising to Connect with Extension Audiences. The Journal of Extension, 53(4), Article 7. https://doi.org/10.34068/joe.53.04.07