Volume
56
Issue
5
DOI
10.34068/joe.56.05.05
Abstract
Needs assessment in Extension is typically a quantitative process whereby the highest number of votes is deemed to indicate the greatest need. However, this process does not help specialists and county agents know the best response to carry out. A different process is needed to ensure that we in Extension are executing the right responses. In implementing the "jobs to be done" framework, an Extension professional conducts interviews with a small number of audience members to determine the content, kinds of media, and delivery model that will "do the job" for the audience. This article details three cases in which application of this tool supported information product development.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended Citation
Whitaker, H. J. (2018). Jobs to Be Done: An Innovative Needs Assessment Method for Supporting Extension Product and Program Design. The Journal of Extension, 56(5), Article 5. https://doi.org/10.34068/joe.56.05.05
