A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management

Authors

Hannah O. Brown, University of FloridaFollow
Susan K. Jacobson, University of FloridaFollow
Marcy Cockrell, Florida Department of Agriculture and Consumer ServicesFollow
Jessica Sutt, U.S. Fish and Wildlife ServiceFollow
Katherine Allen, UF/IFAS Extension in Suwannee CountyFollow
Amy Copeland, St. Johns River Water Management DistrictFollow

Volume

59

Issue

4

DOI

10.34068/joe.59.04.06

Abstract

Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Brown, H. O., Jacobson, S. K., Cockrell, M., Sutt, J., Allen, K., & Copeland, A. (2021). A Five-Step Stakeholder Communication Plan for More Effective Natural Resource Management. The Journal of Extension, 59(4), Article 6. https://doi.org/10.34068/joe.59.04.06