"Promoting Digital Agriculture Adoption" by Jean Hardy and Abbey Palmer
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Volume

63

Issue

1

Abstract

Existing research and practice related to digital agriculture technology adoption is largely focused on large-scale producers. In this paper, we describe a case of adopting an advanced soil monitoring system in a community-based agricultural organization. We provide guidance for Extension professionals seeking to implement or promote digital agriculture technology adoption on: selecting appropriate technology, incorporating new technology into existing practices, harnessing local technology champions, and avoiding data-driven mission creep.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

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