"Customer Journey Mapping" by Christopher Sneed, Heejin Lim et al.
  •  
  •  
 

Volume

63

Issue

1

Abstract

Customer journey mapping can be used to gain a complete understanding of customers by charting touchpoints across pre-purchase, purchase and post-purchase stages. By lifting customer journey mapping out of traditional retail settings and applying it to farm retail enterprises, customer journey mapping can be a powerful tool in the Extension educator toolbelt – a tool that can be utilized when educating producers in group settings or individual consultations. This article offers an introduction to the customer journey mapping tool. A case study and tips for using journey mapping concludes the article.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Download

Plum Print visual indicator of research metrics
PlumX Metrics
  • Usage
    • Downloads: 149
    • Abstract Views: 123
see details

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.