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Volume

63

Issue

2

DOI

10.34068/joe.62.03.07

Abstract

Christmas tree growers can increase farm revenue through the design, marketing, and sales of value-added evergreen products. Three value-added training sessions in growing, designing, marketing and cold storage of evergreen wreaths, garland, and arrangements were conducted. Of the eighty tree growers invited to participate, twenty-six sought training. Sixteen followed up with post-holiday sales reports, 8 of whom generated sales of $6585 on 177 units with an average sales price of $35 per unit. Extension professionals can provide education, training, and market connections to help tree growers develop and increase value added product sales.

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Creative Commons Attribution-Noncommercial 4.0 License
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