Comparing a Narrative and Didactic Approach to an Invasive Species Education Video

Authors

Tim Campbell, University of Wisconsin Sea Grant InstituteFollow
Bret Shaw, University of Wisconsin Department of Life Science Communication and Division of ExtensionFollow
Amulya Rao, University of Minnesota Center for Farm Financial ManagementFollow
Jenna Klink, University of WisconsinFollow
Feiran Chen, University of Wisconsin-Madison Division of Extension Natural Resources InstituteFollow

Volume

62

Issue

3

Abstract

Video is a common tool for engaging audiences in Extension topics, yet evaluation of the different video production approaches is lacking. We compared learning and emotional outcomes after boaters in the Great Lakes watched either a narrative or didactic video focused on how to prevent the spread of an aquatic invasive species. There were differences in how each approach affected viewers, indicating that there can be utility in both approaches to video production. Extension staff that are creating videos should have these outcomes in mind to promote desired behaviors.

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.

Recommended Citation

Campbell, T., Shaw, B., Rao, A., Klink, J., & Chen, F. (2024). Comparing a Narrative and Didactic Approach to an Invasive Species Education Video. The Journal of Extension, 62(3), Article 38. https://open.clemson.edu/joe/vol62/iss3/38