Identifying Extension Opinion Leaders

Authors

Barbara F. Shock, University of Illinois
Lillian B. Matthews, University of Illinois

Volume

12

Issue

3

Abstract

The authors report the results of research aimed at determining who adopts home practices from published information and to what extent these practices are passed on to others. The study used a published series of leaflets entitled "Facts About Fabrics," and tried to identify early, majority, and late adopters as well as opinion leaders of home sewing practices. The study helps explain who uses our published material and suggests where limited publication resources might best be used.

Recommended Citation

Shock, B. F., & Matthews, L. B. (1974). Identifying Extension Opinion Leaders. The Journal of Extension, 12(3), Article 3. https://open.clemson.edu/joe/vol12/iss3/3