Volume
29
Issue
1
Abstract
...Extension needs to be a cheerleader when teaching marketing. The link between knowledge and performance is less clear in marketing than in many other areas of Extension education. We hope this research excites both Extension educators and our farmer clients as we conclude that marketing knowledge levels do have a positive impact on performance. Extension is in the marketing knowledge business; therefore, we can, and are, having a positive impact on pricing performance in Benton County and others across the nation.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Recommended Citation
Hurt, C., Slusher, D., & McCormick, R. (1991). Marketing Knowledge Is Money in the Bank. The Journal of Extension, 29(1), Article 4. https://open.clemson.edu/joe/vol29/iss1/4
