Starting a County Agricultural Marketing Program

Authors

Paul Vossen, University of California

Volume

30

Issue

3

Abstract

A county-based marketing program, which includes a "Sonoma County Select" seal, has recently been created to increase consumer demand for these products by enhancing awareness of the great diversity and quality of the county's agricultural products. Extension provided Sonoma County's agricultural community with an opportunity to work together. Similar cooperative marketing programs could be successful in other areas of the county.

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Recommended Citation

Vossen, P. (1992). Starting a County Agricultural Marketing Program. The Journal of Extension, 30(3), Article 9. https://open.clemson.edu/joe/vol30/iss3/9