Consumers' Impact on Environmental Marketing

Authors

Brenda J. Cude, University of Illinois at Urbana-Champaign

Volume

31

Issue

1

Abstract

Consumers have demonstrated a willingness to buy products and packaging with recycled content and pay more for more environmentally conscious choices. Yet, they are ill-equipped to sort through the maze of advertising claims to determine an appropriate choice. Standardization of terms and claims could help consumers make decisions.

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Recommended Citation

Cude, B. J. (1993). Consumers' Impact on Environmental Marketing. The Journal of Extension, 31(1), Article 19. https://open.clemson.edu/joe/vol31/iss1/19