Attitudes Toward Internationalizing

Barbara G. Ludwig, Ohio Stat University- Columbus

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Abstract

Extension has been challenged by ES-USDA to integrate international perspectives into all programs and help staff and clientele in developing global competence. Yet, how do our clientele feel about internationalizing Extension? During the Summer of 1991, a survey was mailed to 385 Ohio leaders. The target population consisted of three groups: county agricultural leaders, metropolitan leaders, and state level agricultural leaders. Overall, the groups targeted for study were positive in their attitude toward internationalizing Extension, but not strongly so. County agricultural leaders, agricultural opinion leaders, and metropolitan leaders indicated Extension should develop programs to educate U.S. farmers, agribusinesses, and rural leaders about competing in global markets and encouraged Extension staff to receive training to become more knowledgeable about global marketing.