Volume
31
Issue
2
Abstract
Each well-run event not only impresses the immediate participants, but also serves as an opportunity to develop a multitude of stories directed to relevant media vehicles and audiences. These were exactly the outcomes Illinois Cooperative Extension staff aimed for in initiating the $11 Nutrition Challenge. Since 1989,the event has been conducted in eight counties with the leadership and involvement of more than 240 staff and volunteers. As a result of participating in the challenge event, key opinion leaders in the counties were more aware of nutrition and hunger issues and Extension's role in addressing them through education.
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Recommended Citation
Grogan, S. (1993). The $11 Nutrition Challenge. The Journal of Extension, 31(2), Article 2. https://open.clemson.edu/joe/vol31/iss2/2
