Volume
31
Issue
2
Abstract
A marketing principle called "the lifetime value of a customer" says it's easier to sell to someone who has used your product or service before than to someone who doesn't know you. Extension's "product" is research-based information and our "repeat customers" are clients who come back to subsequent educational programs after being satisfied with their first. This article describes an application of this principle.
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Recommended Citation
O’Neill, B. M. (1993). Gaining "Repeat Customers" for Extension. The Journal of Extension, 31(2), Article 20. https://open.clemson.edu/joe/vol31/iss2/20
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