Volume
33
Issue
2
Abstract
Workshops improve marketing knowledge and skills when they target producers having similar expertise. This article describes the characteristics of workshop participants and explains the methods used to identify changes in producer marketing knowledge, attitudes, skills, and practices. Results are based on inventories completed during the workshop and a follow-up survey. Results indicated that the workshops were effective, and that a refresher workshop may be needed to make producers comfortable with some marketing techniques.
Recommended Citation
Flaskerud, G. (1995). Targeted Workshops Improve Marketing Knowledge and Skills. The Journal of Extension, 33(2), Article 10. https://open.clemson.edu/joe/vol33/iss2/10
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