Volume
35
Issue
1
Abstract
The challenges of reaching a new audience can be met by creating a flexible program with a many-pronged approach, including a variety of teaching techniques. The Small Ranch Water Quality Program, to teach suburban residents how to manage their property to decrease non-point source pollution, is presented as an example of a successful attempt to reach a diverse audience. Key elements include identification of the idiosyncrasies, needs and desires of the new audience, development of curriculum to meet those specific needs, using the audience to help develop the program, and providing many different types of learning opportunities.
Recommended Citation
Cobourn, J., & Donaldson, S. (1997). Reaching A New Audience. The Journal of Extension, 35(1), Article 5. https://open.clemson.edu/joe/vol35/iss1/5
