Volume
35
Issue
3
Abstract
This article compares the twelve "Major Customer Turnoffs", as identified by Sanders (1995) as barriers to customer satisfaction in business and service with parallel "Turnoffs" to customers in Extension. These barriers challenge Extension professionals to consider their role in the community, and to understand what drives customers away. Once Extension agents/educators are aware of and understand these "turnoffs", progress can be made toward developing a more appreciative and supportive clientele by fully serving and meeting their needs.
Recommended Citation
Culp, K. (1997). Major Customer Turnoffs: Implications for Extension. The Journal of Extension, 35(3), Article 7. https://open.clemson.edu/joe/vol35/iss3/7
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