5-A-Day Roadside Market Project
Volume
36
Issue
6
Abstract
The 5-A-Day Roadside Market project was the outcome of a survey conducted by a county Extension staff to provide information requested by customers at local roadside markets. Twenty roadside market operators agreed to participate in the project and received 40,000 free fact sheets to distribute to their customers and 5-A-Day posters to display in their markets. This project was a marketing technique to increase consumer awareness of eating five servings of fruits and vegetables to help prevent health problems.
Recommended Citation
Mader, S. L. (1998). 5-A-Day Roadside Market Project. The Journal of Extension, 36(6), Article 14. https://open.clemson.edu/joe/vol36/iss6/14