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Trials and Triumphs of Expanded Extension Programs

Volume

36

Issue

6

Abstract

This paper discusses the background and experiences of a recently expanded Extension program. Discussions include initial challenges of a new program and tactics that were not wildly successful. Also discussed are tactics that have proven successful, some of which are tried and true Extension methods while others are relatively new. The tried and true methods include personal coaching, building partnerships, and providing a high level of service. The newer methods include database marketing

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